What Your Business Gets from Effective Online Marketing Campaigns

These days, with the internet and the business world in general being so intimately intertwined, online marketing can have a massive impact on the success of any London business. Though you’ve probably come across the term “online marketing campaign” before, you may be completely unsure of what it entails, or whether or not it would be good for your business. In fact, online marketing campaigns almost always improve a business’s capacity for customer outreach, and provides a much more personal relationship between you and your customers when compared to mass marketing techniques. One of the great things about online marketing is its simple convenience. There are a lot of advantages to focusing your business model on your online presence, one of which being that it allows you to be effectively open for business 24 hours a day, minus the overtime pay!
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Online Marketing Tips for Small Business

While most business owners will opt to take the easy route with a professional marketing service, you may want to undertake your small business's online marketing yourself. Before you get started flashing ads and blog posts in front of your target audience, there are some fundamental things you should bear in mind about online marketing.

Why you need online marketing

Those of us who haven’t been living under rocks will have some idea of how important the internet is in most people’s day to day lives. With the modern prominence of social media, YouTube and all kinds of other internet platforms, it’s no wonder why businesses do everything they can to adapt to the modern online arena. Here are a few benefits of having professional online marketing in place.

Five Ways You Can Take Control of Your Online Marketing Strategies

Running a company in any city, let alone London, is a cut-throat business and one way to get and stay ahead of the competition is to use online marketing—but to use it properly! Here are five ways to take control of your online marketing, using it to drive growth, boost sales and get your business known as a reliable entity. Keep Up! Stay up-to-date with industry practices and regulations. Online marketing is one of the fastest-paced industries out there and what is ideal today may well be obsolete tomorrow, especially in London, which is a market leader in all things most of the time.
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Why Your Company Needs Online Marketing

Web-based display advertising, outreach, and content marketing are probably terms you've come across countless times through business journals and blogs, and if your business, whether big or small, doesn't have an online marketing strategy​ in place, you should really be getting worried by now. Here are a few of the great benefits you could gain from good online marketing. 

Inbound Online Marketing Gaining Greater Credence amongst Businesses

As the Internet became available to the masses, a greater number of companies began to recognise it for what it could be: a potent marketing tool. In the past, advertising space was taken in daily or weekly newspapers, periodicals, trade and hobbyist magazines, and leaflet drops. As the Internet became more popular, both brick and mortar and new online companies began to take up internet space. A similar style to the old form of marketing began to develop. Paid internet advertising was taken out. Unsolicited email marketing became the norm, and spam began to appear in ever increasing amounts – an accepted marketing method, in those days, and it worked.
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Winning Marketing Trends for Businesses in London

Is your London-based business doing everything it can to shine this year? With London's economic growth outstripping the rest of the country, it's clear that business is booming across the capital. Growth is set to increase by 15% between 2014 and 2019. If you want to ride on the city's growing economy, now's the time to develop your London online marketing plan.

Advanced Online Marketing Strategies Include Optimised Video

Businesses in need of better market reach for their product or service can use numerous tools and techniques to stay at the top of the game. New videos, for example, already have substantial value thanks to their engaging spoken and visual presentations of information. Optimising videos may allow for more mileage in search engines and bring in fresh customer traffic. The efforts to showcase a business’ offerings may not be lost on entrepreneurs in London, given the city’s status as one of the world’s technology and economic centres. A recent study by Cisco Systems estimated that video content traffic over the Internet might comprise 78% of all online activities by 2018, with UltraHD and 4K videos accounting for one-tenth of the pie. When your video materials should be tweaked or upgraded for more online visibility, consider your options with an online marketing company such as Alcyon WebBuild.
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Why You Need a Mobile Friendly Website

In a city like London, it is not hard to imagine that most local businesses will have their own websites. If you want your company to be noticed, your site must be as accessible to as many people as possible. With more people browsing the Internet from their smartphones and tablets as opposed to desktop PCs, making sure your site works well on mobile devices is, therefore, a crucial business strategy.

We’ve all experienced the frustration of trying to navigate a site that is not mobile optimised. If this describes your site, you’re certain to be losing business to companies whose web presence is properly mobile-ready. Google has recognised the importance of this shift and from April onwards has begun penalising sites that are not mobile friendly by giving them a lower ranking on search listings.

There is another big advantage to having a mobile-ready site, and that is the ability to target customers in your local area. The geo-location features built into most mobile devices allow consumers to search for businesses close to where they are. Mobile optimisation is, therefore, an ideal way of targeting people in your part of London, whether they are residents or visitors looking for a particular service.

The Internet evolves quickly, and no one can accurately predict the future. Yet with wearables and other portable devices increasingly dominating the online arena, it seems certain that mobile use is here to stay. Businesses will need to embrace that reality if they want to succeed.

Aligning Online Marketing Strategies with Current Needs and Trends

The advent of new technologies has transformed the way consumers interact with businesses, shop, and make decisions. This means that business owners who want to remain competitive must adapt their marketing strategies and campaigns to meet the expectations of their increasingly tech-savvy customer base. In 2012, British businesses spent over £800 million in online marketing strategies and benefited from greater exposure and wider reach. Despite its growing popularity, the potential of online marketing is not fully understood by every business owner. Online marketing is an umbrella term that encompasses multiple digital strategies that range from web design to online reputation management. Web design is an integral part of modern branding and marketing strategies for companies big and small. A professionally designed website is a must for every company, as websites are the first point of contact with many potential clients.
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London Online Marketing Strategies: Top Tips for Start-up Businesses

London is one of the most vibrant markets in the world. For keen and innovative start-ups, the hustle and bustle of the city offers limitless opportunities. However, every new business owner should keep in mind a few essential marketing principles when preparing for online marketing in London.
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Why Online Marketing Has Changed Everything!

As each year goes by, a greater overall percentage of transactions take place online. This seismic change that is visible to all should underline the importance of using effective online marketing techniques.

Getting Your New Business Off the Ground with SEO

The most perfectly engineered and expertly calibrated rocket ship may be a marvel of planning and design, but if it can’t get off the launch pad it may as well be scrap metal. Start-up companies face the same problem. Extensive market research and a finely tuned business model will count for nothing if no-one knows about your product. Search engine optimization (SEO) techniques are crucial for solving this problem; below are some tips on how they can help.

Social Media Presence

Creating a profile in popular social media platforms is a cost-effective way to build a strong online presence. People sharing, liking, and re-tweeting your business-related posts will build up your online citations, and improve your chances of getting noticed. To increase your chances of success, it might serve you well to partner up with an experienced social media or internet marketing agency. 

Online Marketing Mistakes a Pro Can Help Avoid

Online marketing has several pitfalls that could cost you a lot. That’s why you’ll want the help of a professional online marketing expert to ensure that your marketing campaign doesn’t inadvertently make a misstep. Here are a few examples of mistakes that could be avoided with professional help:

• Not Paying Attention. There are many particulars that are important to your marketing campaign. Little details like having the correct spelling or using the right keywords can be easy to overlook; however, they have a big effect on how your customers view you.

• Forgetting Your Customer’s Desires. Sometimes marketing campaigns tout their product too much that they forget that they’re trying to catch the customer’s attention. A pro marketer would know what aspects of your product to emphasize to snag people’s interest.

• Ignoring the Tools Available. There are many marketing techniques and strategies that you might miss out on without professional advice. Utilizing PPC ads, proper keyword usage, and others are needed if you want to successfully market your product.

Finally, not getting the help of professionals is a monumental mistake to make. Without expert advice, you’ll end up flailing about in your efforts to develop your brand and marketing campaign. Get someone with experience to work with you to ensure that you’re on the right track.

Avoid These Mistakes for Truly Successful Online Marketing in London

As we speak, millions of websites are being promoted through consistent online marketing in London and elsewhere, an effort which involves several key elements for success to be achieved. That being said, it is fair to say that the businesses owning such websites look to be seen online through a variety of pages; a task that isn’t simple in its own right. Over time, the difficulty can cause campaigns to be thrown into disarray due to various mistakes which could’ve been avoided. Here are a few of them:
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London Online Marketing: Keep Up with Google’s New Mobile SEO Update

The recent announcement from Google about mobile SEO had businesses around the world worried. The latest update states that a website’s mobile-friendliness will now be treated as a ranking signal. This means that websites that are not mobile optimised may rank lower in search results. This comes as no surprise at all, however, as Google had been hinting at its leniency to mobile-responsive websites for quite a long time. Businesses in London that have yet to create mobile-responsive websites are now advised to revamp their London online marketing strategies to avoid penalties before the update takes effect on the 21st of April. Experts speculate that this change came about because of an event in early 2014 when mobile searches exceeded PC searches. An overwhelming 99.5 percent of users accessed websites through their mobile devices to find content and information while 15 percent made purchases.
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London Online Marketing Services Can Help Avoid Web Design Mistakes

A company’s website is the foundation of their online marketing campaign. As the public face of the company, a website serves as the central source of information about the services they offer. However, more than just being a repository for basic company details and updates, a webpage needs to be well-made so that it can attract visitors and convert them into customers. This is where London online marketing services like Alcyon WebBuild can help. It is really easy to make mistakes when designing a website, especially if you aren’t really well-versed in the processes involved.
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Content to Strengthen Your London Online Marketing

When it comes to online marketing, content is king. Why? Unlike aggressive selling, it’s a great way to subtly entice people to purchase your product without actually pushing it in their face; instead, you provide them with relevant information and positioning yourself as an authority at the same time. When writing content, here are two things to keep in mind:

Narrow down your target market

Appealing to a broad market may work, but the effect would be that strong. Use your content to relate your business closer to your targets’ lifestyles. If you’re running a restaurant business, for instance, don’t just focus on how delicious the dishes are. Think of occasions that your target market can celebrate in your restaurant: a birthday or wedding reception perhaps. You may also target individuals with different interests, e.g. a businessman needing a place to conduct a corporate lunch meeting or a person planning a farewell party for a friend. There are unlimited scenarios you can use to fill your blog.

Default to layman

It’s fine to be jargon-y if your audiences are as adept in the field, such as when you’re supplying equipment to manufacturers who have the same level of technical knowledge as you do. If you’re serving ordinary people, however, like in the case of law firms, dental facilities or restaurants, you should choose the simpler terms. No matter how knowledgeable you may appear, if the audience does not understand you, then your efforts will be futile.

How to Strengthen Your Social Media Marketing

Marketing your London business through social media requires more than just signing up for your product account and posting content in the hope that some random friends or followers will read about it and share the news to the world. It takes strategy to get the most out of social media as an online marketing tool. If the results are less than stellar for you, take note of these tips.

Twitter As New Word Of Mouth Marketing

Before the time of social media, businesses, even small ones, know that in order to attract more customers, they have to encourage their satisfied patrons to spread the word about their products—this type of marketing is known as word of mouth marketing. Now, with ever-changing platforms that provide opportunity to bring both consumers and companies closer, word of mouth marketing has also changed and evolved. One way to look at its evolution is through Twitter.

Online Marketing in London: Mistakes Small Businesses Should Avoid

In highly competitive markets such as London, it is important for business owners to find ways to get their respective businesses noticed. In many cases, this is easier said than done due to the number of direct and indirect competitors in any given industry. Although such a task is difficult, it doesn’t mean that it is impossible. One of the best ways to stand out and get noticed is through online marketing. Online marketing in London is effective simply because of how important the Internet is in today’s world. With millions of London residents online at any given time, now is the time to build your business’ online presence and tap into the online market.
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