The advent of new technologies has transformed the way consumers interact with businesses, shop, and make decisions. This means that business owners who want to remain competitive must adapt their marketing strategies and campaigns to meet the expectations of their increasingly tech-savvy customer base. In 2012, British businesses spent over £800 million in online marketing strategies and benefited from greater exposure and wider reach. Despite its growing popularity, the potential of online marketing is not fully understood by every business owner. Online marketing is an umbrella term that encompasses multiple digital strategies that range from web design to online reputation management. Web design is an integral part of modern branding and marketing strategies for companies big and small. A professionally designed website is a must for every company, as websites are the first point of contact with many potential clients.
http://alcyonwebbuild.co.uk/aligning-online-marketing-strategies-with-current-needs-and-trends/
