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20 April 2015

Online Marketing Mistakes a Pro Can Help Avoid



Online marketing has several pitfalls that could cost you a lot. That’s why you’ll want the help of a professional online marketing expert to ensure that your marketing campaign doesn’t inadvertently make a misstep. Here are a few examples of mistakes that could be avoided with professional help:

  • Not Paying Attention. There are many particulars that are important to your marketing campaign. Little details like having the correct spelling or using the right keywords can be easy to overlook; however, they have a big effect on how your customers view you.

  • Forgetting Your Customer’s Desires. Sometimes marketing campaigns tout their product too much that they forget that they’re trying to catch the customer’s attention. A pro marketer would know what aspects of your product to emphasize to snag people’s interest.

  • Ignoring the Tools Available. There are many marketing techniques and strategies that you might miss out on without professional advice. Utilizing PPC ads, proper keyword usage, and others are needed if you want to successfully market your product.

Finally, not getting the help of professionals is a monumental mistake to make. Without expert advice, you’ll end up flailing about in your efforts to develop your brand and marketing campaign. Get someone with experience to work with you to ensure that you’re on the right track.

Avoid These Mistakes for Truly Successful Online Marketing in London


As we speak, millions of websites are being promoted through consistent online marketing in London and elsewhere, an effort which involves several key elements for success to be achieved. That being said, it is fair to say that the businesses owning such websites look to be seen online through a variety of pages; a task that isn’t simple in its own right. Over time, the difficulty can cause campaigns to be thrown into disarray due to various mistakes which could’ve been avoided. Here are a few of them:
http://alcyonwebbuild.co.uk/avoid-these-mistakes-for-truly-successful-online-marketing-in-london/

1 April 2015

London Online Marketing: Keep Up with Google’s New Mobile SEO Update


The recent announcement from Google about mobile SEO had businesses around the world worried. The latest update states that a website’s mobile-friendliness will now be treated as a ranking signal. This means that websites that are not mobile optimised may rank lower in search results. This comes as no surprise at all, however, as Google had been hinting at its leniency to mobile-responsive websites for quite a long time. Businesses in London that have yet to create mobile-responsive websites are now advised to revamp their London online marketing strategies to avoid penalties before the update takes effect on the 21st of April. Experts speculate that this change came about because of an event in early 2014 when mobile searches exceeded PC searches. An overwhelming 99.5 percent of users accessed websites through their mobile devices to find content and information while 15 percent made purchases.
http://alcyonwebbuild.co.uk/london-online-marketing-keep-up-with-googles-new-mobile-seo-update/