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18 August 2015

Winning Marketing Trends for Businesses in London

Is your London-based business doing everything it can to shine this year? With London's economic growth outstripping the rest of the country, it's clear that business is booming across the capital. Growth is set to increase by 15% between 2014 and 2019. If you want to ride on the city's growing economy, now's the time to develop your London online marketing plan.

17 August 2015

Advanced Online Marketing Strategies Include Optimised Video


Businesses in need of better market reach for their product or service can use numerous tools and techniques to stay at the top of the game. New videos, for example, already have substantial value thanks to their engaging spoken and visual presentations of information. Optimising videos may allow for more mileage in search engines and bring in fresh customer traffic. The efforts to showcase a business’ offerings may not be lost on entrepreneurs in London, given the city’s status as one of the world’s technology and economic centres. A recent study by Cisco Systems estimated that video content traffic over the Internet might comprise 78% of all online activities by 2018, with UltraHD and 4K videos accounting for one-tenth of the pie. When your video materials should be tweaked or upgraded for more online visibility, consider your options with an online marketing company such as Alcyon WebBuild.
http://alcyonwebbuild.co.uk/advanced-online-marketing-strategies-include-optimised-video/