As the Internet became available to the masses, a greater number of companies began to recognise it for what it could be: a potent marketing tool. In the past, advertising space was taken in daily or weekly newspapers, periodicals, trade and hobbyist magazines, and leaflet drops. As the Internet became more popular, both brick and mortar and new online companies began to take up internet space. A similar style to the old form of marketing began to develop. Paid internet advertising was taken out. Unsolicited email marketing became the norm, and spam began to appear in ever increasing amounts – an accepted marketing method, in those days, and it worked.
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