Why Your Company Needs Online Marketing

Web-based display advertising, outreach, and content marketing are probably terms you've come across countless times through business journals and blogs, and if your business, whether big or small, doesn't have an online marketing strategy​ in place, you should really be getting worried by now. Here are a few of the great benefits you could gain from good online marketing. 

Inbound Online Marketing Gaining Greater Credence amongst Businesses

As the Internet became available to the masses, a greater number of companies began to recognise it for what it could be: a potent marketing tool. In the past, advertising space was taken in daily or weekly newspapers, periodicals, trade and hobbyist magazines, and leaflet drops. As the Internet became more popular, both brick and mortar and new online companies began to take up internet space. A similar style to the old form of marketing began to develop. Paid internet advertising was taken out. Unsolicited email marketing became the norm, and spam began to appear in ever increasing amounts – an accepted marketing method, in those days, and it worked.
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Winning Marketing Trends for Businesses in London

Is your London-based business doing everything it can to shine this year? With London's economic growth outstripping the rest of the country, it's clear that business is booming across the capital. Growth is set to increase by 15% between 2014 and 2019. If you want to ride on the city's growing economy, now's the time to develop your London online marketing plan.

Advanced Online Marketing Strategies Include Optimised Video

Businesses in need of better market reach for their product or service can use numerous tools and techniques to stay at the top of the game. New videos, for example, already have substantial value thanks to their engaging spoken and visual presentations of information. Optimising videos may allow for more mileage in search engines and bring in fresh customer traffic. The efforts to showcase a business’ offerings may not be lost on entrepreneurs in London, given the city’s status as one of the world’s technology and economic centres. A recent study by Cisco Systems estimated that video content traffic over the Internet might comprise 78% of all online activities by 2018, with UltraHD and 4K videos accounting for one-tenth of the pie. When your video materials should be tweaked or upgraded for more online visibility, consider your options with an online marketing company such as Alcyon WebBuild.
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Why You Need a Mobile Friendly Website

In a city like London, it is not hard to imagine that most local businesses will have their own websites. If you want your company to be noticed, your site must be as accessible to as many people as possible. With more people browsing the Internet from their smartphones and tablets as opposed to desktop PCs, making sure your site works well on mobile devices is, therefore, a crucial business strategy.

We’ve all experienced the frustration of trying to navigate a site that is not mobile optimised. If this describes your site, you’re certain to be losing business to companies whose web presence is properly mobile-ready. Google has recognised the importance of this shift and from April onwards has begun penalising sites that are not mobile friendly by giving them a lower ranking on search listings.

There is another big advantage to having a mobile-ready site, and that is the ability to target customers in your local area. The geo-location features built into most mobile devices allow consumers to search for businesses close to where they are. Mobile optimisation is, therefore, an ideal way of targeting people in your part of London, whether they are residents or visitors looking for a particular service.

The Internet evolves quickly, and no one can accurately predict the future. Yet with wearables and other portable devices increasingly dominating the online arena, it seems certain that mobile use is here to stay. Businesses will need to embrace that reality if they want to succeed.