Winning Marketing Trends for Businesses in London

Is your London-based business doing everything it can to shine this year? With London's economic growth outstripping the rest of the country, it's clear that business is booming across the capital. Growth is set to increase by 15% between 2014 and 2019. If you want to ride on the city's growing economy, now's the time to develop your London online marketing plan.

Make sure your website is mobile optimised
Think about the time you spend looking for shops and restaurants while on the move. Thanks to mobile devices, consumers have the information they need right at their fingertips. If your web developers haven't optimised your website for mobile use, you could be missing out on a big chunk of the London market.

Ensure your social media posts are reaching your target audience
Now that the likes of Facebook have begun restricting the number of organic posts that appear in users’ feeds, the need to increase social media efforts and paid advertising has increased. Just like when you create a PPC advert, your social media ads need to target the right audience; otherwise, you're wasting time and money. With a marketing expert’s assistance, you can also capitalise on organic social media attention.

Stay on top of your content marketing efforts
Is your blog looking a little trite? Content marketing continues to grow, and although the likes of Google now place less emphasis on old tactics like keyword density, they also reward those websites regularly produce useful content for their target audiences.