Why You Need a Mobile Friendly Website

In a city like London, it is not hard to imagine that most local businesses will have their own websites. If you want your company to be noticed, your site must be as accessible to as many people as possible. With more people browsing the Internet from their smartphones and tablets as opposed to desktop PCs, making sure your site works well on mobile devices is, therefore, a crucial business strategy.

We’ve all experienced the frustration of trying to navigate a site that is not mobile optimised. If this describes your site, you’re certain to be losing business to companies whose web presence is properly mobile-ready. Google has recognised the importance of this shift and from April onwards has begun penalising sites that are not mobile friendly by giving them a lower ranking on search listings.

There is another big advantage to having a mobile-ready site, and that is the ability to target customers in your local area. The geo-location features built into most mobile devices allow consumers to search for businesses close to where they are. Mobile optimisation is, therefore, an ideal way of targeting people in your part of London, whether they are residents or visitors looking for a particular service.

The Internet evolves quickly, and no one can accurately predict the future. Yet with wearables and other portable devices increasingly dominating the online arena, it seems certain that mobile use is here to stay. Businesses will need to embrace that reality if they want to succeed.

Aligning Online Marketing Strategies with Current Needs and Trends

The advent of new technologies has transformed the way consumers interact with businesses, shop, and make decisions. This means that business owners who want to remain competitive must adapt their marketing strategies and campaigns to meet the expectations of their increasingly tech-savvy customer base. In 2012, British businesses spent over £800 million in online marketing strategies and benefited from greater exposure and wider reach. Despite its growing popularity, the potential of online marketing is not fully understood by every business owner. Online marketing is an umbrella term that encompasses multiple digital strategies that range from web design to online reputation management. Web design is an integral part of modern branding and marketing strategies for companies big and small. A professionally designed website is a must for every company, as websites are the first point of contact with many potential clients.
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London Online Marketing Strategies: Top Tips for Start-up Businesses

London is one of the most vibrant markets in the world. For keen and innovative start-ups, the hustle and bustle of the city offers limitless opportunities. However, every new business owner should keep in mind a few essential marketing principles when preparing for online marketing in London.
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Why Online Marketing Has Changed Everything!

As each year goes by, a greater overall percentage of transactions take place online. This seismic change that is visible to all should underline the importance of using effective online marketing techniques.

Getting Your New Business Off the Ground with SEO

The most perfectly engineered and expertly calibrated rocket ship may be a marvel of planning and design, but if it can’t get off the launch pad it may as well be scrap metal. Start-up companies face the same problem. Extensive market research and a finely tuned business model will count for nothing if no-one knows about your product. Search engine optimization (SEO) techniques are crucial for solving this problem; below are some tips on how they can help.

Social Media Presence

Creating a profile in popular social media platforms is a cost-effective way to build a strong online presence. People sharing, liking, and re-tweeting your business-related posts will build up your online citations, and improve your chances of getting noticed. To increase your chances of success, it might serve you well to partner up with an experienced social media or internet marketing agency.