The most perfectly engineered and expertly calibrated
rocket ship may be a marvel of planning and design, but if it can’t get off the
launch pad it may as well be scrap metal. Start-up companies face the same
problem. Extensive market research and a finely tuned business model will count
for nothing if no-one knows about your product. Search engine optimization (SEO)
techniques are crucial for solving this problem; below are some tips on how
they can help.
Social Media Presence
Creating a profile in popular social media platforms is a cost-effective way to build a strong online presence. People sharing, liking, and re-tweeting your business-related posts will build up your online citations, and improve your chances of getting noticed. To increase your chances of success, it might serve you well to partner up with an experienced social media or internet marketing agency.
Maintaining a Blog
Another task that can be done without stretching your budget is maintaining a blog on your website. Owners and employees can agree to write interesting content on a regular basis, which adds value to your site and attracts visitors. Much like having social media presence, blogging helps drive traffic from other sources and users on the web.
The Value of SEO Analytics
SEO expert Rand Fishkin says that with SEO, “every action has a trackable reaction”. SEO analytics offer a wealth of information and insight into many things, such as: how customers find you, how long they spend on your website, and how often they convert. With the help of an SEO professional, these data can be better analysed and managed for the benefit of your business.
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